Why do we have to think of change in terms of digital transformation? Few would argue that replacing an inefficient manual task with automation is a “transformation.”
However, I think of change in terms of innovation, in terms of altering how we do something or the way we behave—in terms of disrupting an ecosystem.
Innovation isn’t just automating processes that already exist, but rather applying technology to solve a problem in a different way.
Going beyond that, today’s most successful e-commerce sites also use AI/ML to personalize each shopper’s experience, like the order and presentation that will most likely result in another click or a purchase.
There is nothing wrong with applying analytics, AI, and ML to create a more innovative and engaging customer experience.
No matter how important customer experience is, however, it is a mistake to believe it is the only operational area that can (and should) be transformed using technologies like these.
The efficiency of your internal operations — your support team, supply chain, production, inventory, quality control, human resources, and so on — can all benefit from applying AI and ML technologies.
Refining a business model and marketing – Beyond mere numbers, AI can analyze which products in your online portfolio work best and for which shoppers.
The important thing to know is that any company can start small and scale up their AI solution in their own time.
Is your business being ready to adopt digital transformation?