Mining useful information from a database can be difficult, especially when your database is large and structured in a complex fashion. Yet information is like lifeblood for businesses, and those who can extract it can use it to gain market…
Chief Marketing Officers (CMOs) and the marketing teams they lead are expected to excel at creating customer trust, a brand that exudes empathy and data-driven strategies that deliver results. Personalizing channel experiences at scale works when CMOs strike the perfect…
Why do we have to think of change in terms of digital transformation? Few would argue that replacing an inefficient manual task with automation is a “transformation.” However, I think of change in terms of innovation, in terms of altering…
AI and machine learning have emerged as modern, vital ways for organizations to get ahead. Many businesses today prioritize data, analytics and AI/machine learning projects to power new business models, enhance product and service offerings, improve efficiency, drive revenue and…
Since start of Covid-19, digital transformation as a priority has jumped by over 20%, according to executives in the US and around the world. HCL surveyed more than 400 business leaders and tech decision makers at global organizations with $2…
According to a new research, more than nine-in-ten organizations now believe digital transformation is a key priority, not only in response to the need to work from home, but also in order to deal with the huge disruption facing business…