One of the ways brands are turning profit during the pandemic is by leveraging artificial intelligence (AI) and the associated analytics to create a restaurant that better serves its customers.
For example, let’s say there are no cars in a drive thru, but cars are passing by. Digital signage in the drive thru—usually reserved to function as a menu board—can turn into a video display showing enticing footage of a drink being poured.
That’s where the AI comes in—if it’s a warmer day, the board can detect the weather, and it will show a drink that is refreshing.
On the other hand, if it’s a cold or rainy day, the board will know to show a video with something a bit more decadent and comforting.
“Similarly, AI can detect if a family is in a large car, like a Suburban, approaching the drive thru,” Verdugo says.
“And they might know, okay, let’s highlight the family menu—maybe these customers didn’t even know we had a kid’s menu until today.”
A complex ecosystem of AI is a newer idea to most in the restaurant industry.
“What we do at Intel is build capabilities that enable custom, ready-made, scalable solutions to help bring quick-service brands up to speed,” Verdugo says.
“We help them get to know their customers, grow ticket sizes, and maximize efficiencies.
It’s time to find technology that helps them achieve their goals and bring them back into a profitable world where they are building brand loyalty with these AI solutions”.