Digital integration hubs (DIHs), which are a type of Smart Data Hub, are increasingly being used as high-performance data access layers that provide real-time access to data from across the enterprise to power real-time business processes.
For example, financial services firms are using DIHs to enable multiple line-of-business systems to simultaneously access siloed data from throughout the enterprise to drive upsell and cross-sell opportunities across all their customer touchpoints.
A DIH, or Smart Data Hub, aggregates a subset of data from multiple on-premises and cloud-based systems into an in-memory cache.
The aggregated data can then be accessed in real-time by any number of business applications using a variety of APIs such as SQL, from backend operational systems to frontend customer management applications.
With the relevant data cached in the DIH and compute distributed across the in-memory computing cluster, business applications, including everything from consumer-facing websites to back-office systems to mobile applications, can access real-time, 360-degree customer views that would be impossible to achieve without the DIH.
Again, the DIH can span all these data sources and create real-time views to provide customers with the most relevant recommendations.