Today, we probably hear the word ‘digital’ at least once a day. From digital technologies to digital media, digital marketing, and digital transformation, it’s safe to say that everyone wants to go digital.
While the rise of the Internet of Things and smartphones significantly contributed to this move, the recent Covid-19 outbreak accelerated the need for digital transformation like never before.
As business owners and organisations scrambled to update their legacy technology and keep their services running, one point was painfully obvious — they just weren’t prepared to digitalise their offerings.
The ideal digital strategy involves rethinking the business model and maintaining a culture of constant adaptation of products and services to keep up with the ever-changing market trends.
It starts by collecting new data from various sources using IoT devices, creating detailed customer profiles, and making your workplace, processes, and products smart.
Once you’ve datafied all your processes and stored them in a distributed manner, the next step is to analyse the data using advanced analytics.
Use the data collected to create comprehensive analytical models using different data mining techniques.
Also, in data-driven businesses, the real decision-makers are employees who either face the customer on a day-to-day basis or are directly involved in creating the service/product.
Once you’ve analysed your data, the final step is to automate your business processes, augmenting all your customer touchpoints with smart technologies.
To digitally transform your organisation, you should datafy your processes, collect and distribute data, analyse it using various data mining techniques, and use artificially intelligent algorithms to automate your business processes.