With marketing evolving over the years to become less of a cost centre and more of an impact and ROI driven function that can directly influence sales results, today’s marketing leaders have to adapt the use of their marketing automation…
Your sales team may have the soft skills to close deals, but over and above that, such individuals need the tools to nurture, prioritize, and in some cases, navigate their way through as many leads as possible. The term sales…
Some of the trends shifting this market are Industry 4.0 in the manufacturing world; smart mobility and smart cities; electric and autonomous vehicles affecting aftermarket players like repair shops, tyre shops, second-hand dealerships, fleets; and also the actual car drivers…