By Nadia Zaifulizan
In the life of a consumer, technological and digital advancements are both directly and indirectly impacting the way daily activities take place. A consumer selects a way of travelling through available optimum modes of transport in the transportation network. The consumer then uses computers, multiple online resources, cloud services at the least as a supporting tool and at best as the main tools for completing work tasks or study tasks. He or she socially connects and interacts across multiple channels using mobile devices, utilizes healthcare services, and health-related technologies, as well as recreational interactive application for their entertainment.
Due to the nature of common tools and applications becoming more digitized, advanced, and connected, the attractive benefits from improvements in the quality and efficiency of everyday activities, transactions, and interactions strongly contributes towards the trending of technological and digital demands.
Consumer character
In reality, the present market of consumers are becoming more digitally connected and technologically literate at a younger age. Information, products, and services are relatively digested at a much faster rate than the rate that they are produced and made available worldwide. The products and services that was likely to be utilized in the span of a few years around a decade ago would now be overused in the span of 20 days. The internet took 7 years to reach 50 million users. Pokemon Go did it in 19 days.
People want quality, variety, and easier, better services, and they want it fast. Without utilization of technology and digital tools, this feat would be impossible.
Improvements from Digital Intervention
Technological and digital transformation allows increased efficiency and higher target met in the following ways:
Transportation
1) Integrating transportation data and each type’s availability to enable optimum transportation mode and easier access.
2) Enabling optimized transportation routes to be utilized to reduce travelling time and inefficiencies.
3) Easing journeys for car owners or car sharers through assisted driving.
Mobile Connectivity and Data sharing
1) Enabling access of ample storage with less hardware utilization.
2) Improvements in efficiency of routine tasks through use of digital tools and applications.
AR and VR
1) Providing advanced options for secure indoor recreational activities.
2) Enabling gamification of applications or services to gauge and improve the quality of customer experience.
3) Enriching training and learning experience for users.
4) Providing engaging forms of entertainment for consumers.
Healthcare and Health-related services
1) Improving data collection and analysis for research and development
2) Improving quality of healthcare services
3) Enables health-related tracking functions for consumers
Value Creation
Technological utilization and digital transformation significantly contribute towards improvements and advancements in various sectors. Through these advancements, many newer discoveries and developments are enabled for the use of consumers while creating value for the future.