Skylum describes it as the ‘first image editor fully powered by artificial intelligence’, it can analyze your photos and then suggesting what edits and effects you should apply.
With it, you can automatically transform the look of your photos, quickly and easily, without having to put in much time or effort yourself.
The software can pretty much do it all for you. You can add in weather elements such as mist, drizzle, sunbeams, fog, etc.
So that regardless of whether there was any fog in the landscape when you took the photo, you can add it to your final image, without the need to learn how to use masks, or layers, or any of the other tools you would typically use in Photoshop.
You can add in a completely different sky and Luminar AI will be able to adjust the light and color of your image so that it looks as though the photo was taken with the ‘fake’ sky you’ve just added.
The argument that Skylum makes is that this will mean you will be spending less time in front of your computer and therefore have more time out taking photos and creating.
Thomas makes a living from his craft and often gets paid by companies such as travel boards for the use of his photos.
However, most people now when they go out with their camera, focus on creating the most impressively looking image they can in the hope that that one photo will then get a ton of likes on Instagram and in turn, hopefully, more followers.
No one cares about depth or soul or meaning anymore — it’s all about aesthetics and the hope that same other-worldly looking landscape or sunset will gain a lot of digital hearts or thumbs-up on the internet.