In a post-COVID economy, progressive companies around the world are accelerating digital investments in customer experience (CX) optimization, enhancement, and unification. After all, aren’t engaged, collaborative, and productive employees instrumental to the success of delivering exceptional customer experiences? Providing a…
KM building blocks or components include data, skills, communities, and lessons learned. The authors recommend specific steps like creating an organizational ‘Yellow Pages of Individual Skills’ and incentives for subject experts to share knowledge. Processes for best practices and lessons…
Big data has become an integral part of all industries in recent times, and the advent of the digital age has boosted its growth. We are looking at how big data and analytics are critical in transforming the construction industry. …
To understand our business, we need a lot more data, such as the average customer’s lifetime value, and perhaps personal data about the customer themselves such as their age, spending habits or income level would also be useful! AI is…
In today’s world, data is considered the most asset and can be a differentiating factor for the success of an organization. However, this can only be achieved when organizations can effectively use data generated by them. And here is where…
Data protection for the large environments, especially in the cloud, should emphasize encryption and access controls to ensure data is protected and can proactively let security personnel know if it comes under attack. Cyber risk measurements related to big data…
Mining useful information from a database can be difficult, especially when your database is large and structured in a complex fashion. Yet information is like lifeblood for businesses, and those who can extract it can use it to gain market…
Chief Marketing Officers (CMOs) and the marketing teams they lead are expected to excel at creating customer trust, a brand that exudes empathy and data-driven strategies that deliver results. Personalizing channel experiences at scale works when CMOs strike the perfect…
Why do we have to think of change in terms of digital transformation? Few would argue that replacing an inefficient manual task with automation is a “transformation.” However, I think of change in terms of innovation, in terms of altering…
AI and machine learning have emerged as modern, vital ways for organizations to get ahead. Many businesses today prioritize data, analytics and AI/machine learning projects to power new business models, enhance product and service offerings, improve efficiency, drive revenue and…
