20 01

The COVID-19 pandemic has shown that digital transformation for small businesses needs to accelerate.

However, as much as technology was already part of the reality of many companies, for example, the adoption of management and CRM tools, cloud computing and even the digitization of some processes, the real key change was in the backlog of organizations.

In 2020, a coronavirus pandemic impacted the global economy, forcing companies of different sizes and segments to accelerate their digital transformation projects.

Crises always offer threats and opportunities.

Markets, pharmacies, clothing stores, restaurants, bakeries, large retailers, bars, among others, made an extra effort to accelerate the digital transformation for small businesses, whether adopting new forms of communication, logistics or even diversifying their portfolio.

These factors are usually related to how the crisis impacts the population and businesses and how companies adapt to these changes.

In the United States, for example, 31% of businesses would close without digital tools.

And 74% of the entrepreneurs who invested in digital transformation for small businesses said that they intend to return to normal in just 6 months.

In addition, 40% are counting on increasing customer acquisition during the pandemic with the help of digital platforms. 

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