In the gap of time you have, whether it’s a 280 character tweet or a forty-minute keynote, you have to grab your audience’s attention and bring them on a journey to understanding, empathy, and urgency.
The stories you tell should serve these two objectives and bring people into a mindset where they actively listen, so you’re not just telling people what you want them to do.
Think back to the most memorable storylines from Star Wars to Marvel comics, and the story always includes a hero or heroine struggling to do good in the face of obstacles.
Unlike science fiction, telling a story to drive digital transformation requires business context, and the best way to do this is to include data, analytics, and insights in the storyline.
If you can interact with your audience, you ideally want them to finish the storyline by sharing their thoughts and ideas.
Observing the audience, listening for feedback, and improvising around the core of your story leads to the next step.
You have a few options for practicing, depending on the type of story you’re telling and the audience.
If you’re presenting to your team or at a conference, try using a video recording to tell and review the story.
You can’t always script when to do this, as you have to gauge the audience and express your passions at impactful times during your story.
You never know when you’ll need a good story to include in your digital transformation presentation, and having a list to pick from simplifies and provides options.
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