Businesses need smart, up-to-date, accessible information to make quick and meaningful connections with customers.
In the last decade, as digital transformation has moved forward, departments in organizations have done so at their own speed.
Each department has been operating in a silo, buying software and hardware as needed.
Silo walls are getting higher and higher as more advanced technologies like AI and automation join the tech stacks.
Each department is moving forward as needed, but they are all missing the integrated part of the picture.
Without full buy-in, integration of processes, and advanced technologies, a business isn’t operating at its fullest potential.
It’s easy to understand why automation has received more attention than integration on the digital transformation scale.
Integration, on the other hand, feels messy. It requires human-centered cooperation.
It requires humans to agree on the use of certain software, terminology, classification, and truth.
Still, integration is essential for companies hoping to not just survive but connect with their customers in meaningful ways.
We often think of being a digital laggard as simply not having the latest technology for one’s industry.
However, technology is just one part of the digital transformation process. It requires completely new—unified—ways of thinking about business, new processes that work with hyper-automation strategies, qualified workers, and, of course, security.
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